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Media Training

Effective media training helps individuals communicate clearly, confidently, and persuasively during interviews or public appearances.

It enhances messaging, body language, and on-camera performance for greater impact.

Review Summary

What you will learn

  • Better understand what the media and journalists look for and need

  • Deliver memorable messages that support your organisations goals

  • Refine comms skills that easily transfer across your working life

  • Feel confident and prepared to face the media and tell your story

  • Develop the skills to handle awkward and uncomfortable questions

  • Gain greater brand awareness and trust

TESTIMONIALS

What our delegates think

Trustpilot 5 stars

View over 1,700 customer reviews on Coursecheck

5 gold stars

"I was quite nervous about the prospect of speaking on television and radio. But Media First have given me the confidence to be able to do it. I’m incredibly grateful to Media First. I learnt that people want to hear about people. I now look forward to delivering important student messages in broadcast interviews."

 

Matt Crilly NUS

Matt Crilly, NUS

5 gold stars

"I took the media first training because I had a little bit of experience in media interviews but found that I would stick to the script and not come across very naturally. I’d cling to facts and figures and I really wanted to improve my technique."

Parveen Yaqoob Uni of Reading

Parveen Yaqoob OBE, University of Reading

5 gold stars

"I found the whole experience absolutely fantastic. I didn’t know what to expect but the instructors were really kind and gave really fantastic advice. I know my fellow senior public affairs officers found it really good as well. And now I feel ready to take on any media interview I might get as part of my job."

Sarina Kiayani, Dogs Trust

Sarina Kiayani, Dogs Trust

 

Practical training to ensure you make the most of your media opportunities

Practical and realistic media training 

People apply their knowledge best when they take an active role in their learning, receive immediate constructive feedback and have fun.

Whether we are interviewing a delegate in one of our radio or TV studios, door-stepping them outside your offices or putting them through their paces with an online down-the-line interview, participants will develop their skills in a real-life setting.

Media First TV studios in Winnersh
Media First Podcasting Studios
Media training studios Berkshire
Online media training from Media First

How it works

  • Step 1: Get in touch with us

    Submit your contact form or schedule a free meeting with us.

  • Step 2: We handle the details

    We will guide you through the briefing and booking process leaving no stone unturned.

  • Step 3: Media and PR success

    Revel in the glory of booking the best media training available and watch your external and internal reputation grow.

TEAM

Experts guiding you towards success

Our dedicated Account Managers and Administrators will guide you through the course booking process. This includes:

  • Course design, aims and objectives
  • Briefing calls with you and the training team
  • Selecting the most effective journalist trainers for your needs
  • All pre- and post-course administration
  • Sending pre-course questionnaires
  • Issuing detailed post-course feedback for the media team and your spokespeople
  • Uploading recording videos for your access

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Victoria Smith

Victoria is our Media and communications course director. A Sony-award-nominated TV, radio, and print journalist with a background at Euronews, ITN, the BBC and The Associated Press. She read the news for Classic FM, presented her own radio series on LBC and has written for the Times, the Telegraph and Time Out.

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Elisa Colton

A highly respected and experienced media and crisis communications trainer with over twenty years as a journalist. Elisa started out as a cub reporter on her local newspaper before turning to broadcasting and has worked as presenter, producer and correspondent across BBC TV and radio, before switching to international news with Al Jazeera.

Mark McQ

Mark McQuillan

Mark is an experienced presenter and journalist currently working for some of the country's most high-profile broadcasters. He's a familiar face reporting and presenting for ITV News, 5 News and Sky Sports News, anchoring live coverage, handling breaking news and working to extremely tight deadlines.

Meet our AI-powered communication companion

Thirty Seven, our AI training companion, is revolutionising workplace learning.

Designed to enhance skills in management, leadership, coaching, and sales, it offers AI-powered roleplays for continuous support, tailored to organizational needs.

Developed by experts from Media First and The BCF Group, Thirty Seven is your 24/7 partner in boosting staff retention, motivation, productivity, and efficiency.

  • Find your style

    Empowering you to find your own words and manage challenging questions in line with corporate messaging. We do not create media trained talking robots.

  • Safe practice with journalists

    Face off and learn with over 30 tutor journalists from national, regional, trade and local media. 

  • Realistic studio setting

    Get into the spotlight in our purpose built TV, radio and podcasting studios. Or let us bring our tech to you.

  • At your convenience

    In-person, online and blended training options means you can access training when and where you need it.

  • Created for you

    All our training is individually tailored to fit your approach, meet your goals and exceed your expectations.

  • Continuous professional development

    A comprehensive feedback package, along with our online CPD options mean you never stop learning. 

What are my training options?

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In person training

This is our most popular way of delivering training. Our face-to-face media training is best done at one of our UK-wide TV and radio studios. But it can also be carried out at your offices or any hired room.

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Online training

Whether you are looking for a completely online course (available 24/7 and completed at your own pace) or a training session delivered by Zoom or Teams we can help.

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Blended training

Our blended option combines the best of our face-to-face training with the ease and convenience of courses available whenever and wherever you need them.

Frequently asked questions

Will the course be tailored to our business and industry?

We believe media courses can take many different forms.

You may have experienced spokespeople who want to refresh their media skills ahead of a crucial announcement. Maybe you want to increase your pool of media spokespeople who can help tell your story. You might want to improve the media handling skills of your comms team so they can better manage enquiries from journalists.

Whatever you need, our dedicated account managers will devise a course that meets your requirements and exceeds your expectations.

It will be delivered by one of our experienced journalist tutors who will be supported by off-site telephone journalists and camera technicians with all equipment.

What additional learning is available to us after the course?

Whatever media training course option works best for you, your delegates can look forward to a training course that is more than a training day.

Your delegates will have access to our online refresher course for 12 months after their time with us.

This will help them refresh their learning and skills ahead of media opportunities and stay on top of all the good stuff they learned with us.

Where can I learn more about your training?

An excellent starting point is the resources section on our website. There, you will discover numerous videos, eBooks, and blogs that delve into the core media training methodology we established over four decades ago.

Here are some links to get you started:
How much time will my media team need to commit to briefing you about our business and sector?

This might surprise you but - not much. Our team will guide you through it every step of the way. Ensuring that we only capture the information that is going to help our media training team get the best out of your spokespeople.

Who will deliver our training?

We have a team of over 40 senior journalist tutors to choose from.

Our Account Managers will work with you to understand your goals and aspirations and will select the best trainers for your needs.

Where will our training take place?

That's entirely up to you. We travel the world delivering in-person training at our client's offices. 

We also have our own TV, radio, and podcasting studios in Berkshire, which are, quite frankly, awesome!

And we have negotiated preferential rates for studios in London, Manchester, Scotland and more.

Finally, we can deliver training online using Zoom or Microsoft Teams.