Business writing skills training

Business writing skills training

Effective business writing skills are more crucial than ever.

Emails, blogs, social media posts, online copy, press releases, speeches, branded content, marketing material, letters, business documents and white papers all require excellent business writing skills to reach and influence the intended audience.

That's a lot of writing.

So, isn't it time you invested in business writing skills training for your professionals?

Think about it.

Writing emails alone accounts for 10 per cent of our working lives, according to researchers.

But writing and capturing thoughts and intentions in words – and ensuring they are easy for others to follow - is hard, particularly with the time limits we all face.

In the words of American author Walter Zinsser, writing is "one of the hardest things people do”.

Perhaps your press releases are not grabbing the attention of journalists, or your internal communications are failing to motivate your workforce.

Are your speeches falling flat? Is the branded content you put so much effort into producing going unnoticed by your clients? Maybe you are fed up with reading confusing staff emails, unclear documents and encountering sloppy grammar.

Whatever your writing requirements, our current working journalist tutors and bespoke training packages will improve all your written communication. And help you produce more engaging, impactful, concise and quality content which will elicit the response you need.

What are my business writing skills training options?

Our business writing skills courses are flexible. We can train you and your team anywhere at any time - you don’t even need to leave home or work with our online course option.

Our courses work for individuals and groups.

Why a business writing skills training course will help your company

Pause for a minute and think about how much of your job involves business writing and written communication.

Were you surprised by your answer?

Workplace communication has changed. And for many of us, writing fills a bigger part of our working lives than we realise.

Consider how much of your day you spend on email.

Typically, we spend 11 hours of the working week on email. But writing doesn’t stop there.

Many of us will also need to write presentations, clear business documents, reports, memos, letters and notes.

Others will need to draft social media posts, improve brand awareness and drive search engine rankings.

Media and communication teams will need to create messaging documents, press releases, media statements and briefing documents for spokespeople.

All need clear, concise writing that gets your message across.

The good news is that no matter how confident or unsure you and your team feel about your writing skills and writing process, you can improve them - with a little help and expertise from one of our courses.

As the advertising tycoon David Ogilvy once said: “Good writing is not a natural gift. You have to learn to write well.”

What makes our business writing skills training different?

Our business writing skills courses are bespoke, devised by business professionals, copywriting experts and journalists.

We will spend time ahead of the training getting to know your business, the services you offer and your ideas.

We will then design a business writing course to meet your needs and requirements.

And it will be delivered by people who use the right words every day to inform, educate, entertain and grab attention – current working journalists.

Why do you use journalists in your business writing skills training courses?

Journalists are the ideal tutors for many of our communication skills courses.

And they are perfect for a business writing course.

Journalists write every day. They understand the power of the written word and know what it takes to grab attention, make the complex easy to understand and produce concise reports.

Learning from those who have mastered news writing will help you.

You'll learn how to get to the point quicker, use an active voice, showcase your expertise and knowledge, and bring your writing to life with examples and statistics.

Most journalists began their careers working for newspapers, where they honed their writing skills.

Those working in broadcast material still use their skills to compile their stories and write concise, cohesive online reports.

What could my business writing skills training course include?

All our courses are different, and the content will depend on the business objectives and the writing ability, knowledge and confidence of those taking part.

Who should take a business writing course?

All professionals need good business writing skills that go beyond an understanding of plain English, grammar and punctuation.

And every organisation needs people who can write with confidence and keep readers interested to get their message across.

Whether your job involves preparing proposals and reports, sending emails or letters, writing business documents or you need to produce social media content, PR and marketing material, the ability to write is a much sought-after skill.

We will tailor the training to your needs, experience and confidence levels.

How do I book a business writing skills training course?

If you like the sound of our bespoke business writing skills training and want to know more, get in touch for a chat.

Our account managers will answer any questions you may have, take you through all our training options in more detail, and help you start to build your bespoke course.

If our online option has grabbed your attention, you can book the course here and access the learning straight away. You'll also find all our other courses and online learning options on the page.

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