Proactive Media Skills | Media First

Proactive Media Skills

28 Jun 2017

Duration: One Day

Price: Price on Application

Where: Reading, Berkshire

We offer two scheduled media skills courses, Proactive and Reactive. Both are designed to prepare you for contact with the media, be it radio, television or the press. Our Journalist trainers use a range of practical media training techniques to explain how the media works and to allow individuals to cope with its demands.

Proactive Media Skills is designed for delegates would like to use the media to reach new or existing customers to promote their products, services or thoughts to enhance their business brand.

This course will give delegates a sound understanding of how the media works and offers the basics in print, TV and radio interview handling skills so that delegates can confidently use the media to connect with their audience and potential customers.

Throughout the session, delegates will receive 1-2-1 coaching and feedback from our senior, working, journalist-tutors and will be given the opportunity to experience a range of tailored print and broadcast interviews in a safe yet realistic environment.

Delegates will learn to:

  • Understand what the media and journalists want from a story
  • Utilise media interviews to give your brand a voice for free
  • Understand their rights as an interviewee
  • Plan and execute media interviews successfully
  • Use techniques to stay on message and manage negative questions
  • Confidently take the role of spokesperson
  • Deliver your organisation's key messages with clarity and control
  • Understand the difference techniques required to manage print, radio and TV interviews

This course takes place at Media First's TV and radio studios in Reading and includes lunch and refreshments. There will be a maximum of 10 delegates attending. All broadcast interviews will be recorded and given to the delegates on DVD alongside detailed individual written feedback.

For more information about this course or future dates, please contact a member of the Media First team on 01189 180 530.

To view the course outline please click here.

"I very much appreciated the media training, it was one of the most useful training courses I have been on. The course leader was excellent and taught us a lot about journalists and journalism as well as the different media we could be involved with. The highlight for me was being put through the mill (!) first thing in the morning and then learning techniques and the confidence to guide a conversation back to my agenda. In addition, the techniques and skills I have learned on the course will be extremely useful in external meetings as well as during negotiations with clients."

Get in touch to discuss your training needs
0118 918 0530 or or tell us how we can help