Media Training Blog

Easter comments create a storm in an egg cup

Easter comments create a storm in an egg cup

Who would have thought a story about chocolate eggs could generate so many headlines and so much social media traffic? If you missed it, the National Trust and Cadbury were on the receiving end of some pretty ...

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Interview ignores the first rule of media training

Interview ignores the first rule of media training

What is the first rule of media training? Avoiding short answers? Not using jargon? Making sure you don’t get drawn into speculation? These are all crucial ingredients, but on our courses the number one rule i ...

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Our nine favourite journalist bloopers

Our nine favourite journalist bloopers

If you have read these blogs before you will know we sometimes focus on media interviews which perhaps have not gone so well. It is not about embarrassing the spokesperson in question – we know media interview ...

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