Thirty Seven is a journalist led content creation and web design agency.

The nature of crisis communications is changing. The rise of technology has not only increased the immediacy of news but also given more power to people in terms of how and where they consume that news and how ...

‘Sloppy, empirically unsound and potentially offensive’. These are not our words. They are instead just one example of how people have responded to a metaphor a spokesperson used in a media interview this week ...

If you’re preparing to do a media interview you need to be absolutely clear about who you’re talking to. While broadcasters have obligations to remain impartial, newspapers have very few such constraints and ...

A programme entitled ‘Britain’s Fat Fight’ may seem like a dubious starting point for a media training blog. But this unlikely source actually provided an excellent example of the perils of turning down an int ...

You’ve probably already seen the footage. Sainsbury’s CEO Mike Coupe was caught on camera singing ‘We’re in the money’ while waiting for a TV interview to discuss his supermarket’s plans to buy rivals Asda, bo ...

Picture the scene. You are pretty sure your spokesperson is coming towards the end of their media interview. You’re confident they have answered all the questions on the topic well and you feel they have got t ...