It has been described by one commentator as the ‘worst interview by a politician ever’. And after a recent general election characterised by disastrous interviews that is a pretty bold statement. But then I ca ...

Mistakes happen in media interviews. In fact, in 35 years of media training I’m not sure anyone at Media First would claim they have witnessed a perfect interview. And we think it is vital spokespeople know th ...

On the face of it, you may think a Premier League manager losing his job has little to do with his ability to deal effectively with the media. It is after all, as pundits constantly remind us, a ‘results based ...

A sexist joke made during an internal meeting to address sexism plunged a company into a fresh crisis this week. The comment, which was recorded by a disgruntled employee and leaked to the media, highlights on ...

'Oh no, not more analysis of the general election' we hear you cry. Well, yes it is, but stick with us because we believe there are some crucial lessons people who work with the media can learn from last week' ...

If one of your competitors is suffering a PR crisis you might be tempted to try to take advantage of their mistakes and misfortune. It is perfectly natural to think you may gain from their errors. Certainly th ...