Media Training Blog

How to avoid being misquoted in a media interview

How to avoid being misquoted in a media interview

At the start of our media training courses we always ask participants what they think about the media and journalists. It’s fair to say the perception is often quite negative, particularly among those who have ...

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How not to handle a negative story

How not to handle a negative story

If we only had to deal with good news, life would be a lot easier for PR pros and media spokespeople. But, of course, it is inevitable at some point you are going to have to deal with negative stories and cris ...

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How to handle the media during a product recall

How to handle the media during a product recall

If you have already bought your summer holiday wardrobe, the news that ‘thousands’ of flip-flops are being urgently recalled because of a cancer risk may have caused some concern. Discount fashion store Primar ...

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