What makes a message memorable?

Audiences have shorter attention spans than ever before.

So, whether you are speaking to journalists, launching a new campaign, posting on social media or delivering a presentation, you need to be able to communicate in a way that captures attention.

And make messages people remember.

Our third webinar explores how people interpret messages, what comms professionals need to consider to make them memorable, and how to cut through the noise.

Graham Jones, an internet psychologist – and one of our expert tutors – is joined by Dr Lynda Shaw, a cognitive neuroscientist and business psychologist.

They discuss:

• The way humans interpret messages, particularly those delivered audibly and through television and print.
• What we need to consider to make a message memorable.
• How we can cut through the noise and the number of messages audiences see and hear every day.
• How we can tell an engaging story that gets the audience’s attention for the right reasons.
• Techniques for being persuasive, building trust and generating empathy.
• The power of showing emotion and humility, and whether it helps you to be a better spokesperson and connect with your audience.
• Language and choice of words.