How can you make sure your campaign, new product or service reaches as many people as possible?

Broadcast media (TV and radio) reaches millions. But are they the right people?

In this masterclass, Media First's MD James White was joined by journalist, trainer and media expert Victoria Smith as they explored

• What you stand to gain by taking part in more broadcast interviews
• Possible pitfalls and how to avoid them
• What makes a great broadcast spokesperson?
• The importance of preparation
• Creating strong messages for broadcast interviews
• How to create opportunities

If you'd like to access an exciting new masterclass each and every month, you need to be a member of our Media Team Academy.