Rarely a day goes by without a story about climate change. But do your customers understand or care about the issue? And do they know what your business is doing about it?

Sustainability is a vast and complex issue for many organisations and their comms teams – analysis from Bain & Company has shown 90 per cent of brands do not embed sustainability frequently in their communications.

Join James White as he leads a discussion looking at how sustainability storytelling can help organisations gain a competitive advantage and boost growth.

James is joined by Tom Idle, a journalist who has covered sustainability issues for the past 10 years, and Lisa Sanders, the head of communications and marketing at the Kier Group.

Together they explore:

• How you can communicate something so broad and complex, with targets often decades away, and make it meaningful.
• How brands can go beyond bold pledges, show they are taking action and persuade consumers to change their behaviour.
• How to build compelling sustainability stories and messages.
• How to avoid greenwashing.
• Why sustainability matters to the Kier Group and how it is communicating its message.