Not all media attention is wanted.

We can’t promise to help you stay out of the news when something goes wrong.

But we can help you ensure you are in the best position to respond quickly and communicate with clarity and confidence.

In this masterclass, we will look at:

• The importance of holding statements
• Who you should include in your crisis team
• How to identify your crisis spokespeople
• Triaging techniques for prioritising media requests
• How to apologise (and sound like you mean it)
• How to manage a long-running crisis

If you'd like to access an exciting new masterclass each and every month, you need to be a member of our Media Team Academy.