Managing a crisis is tough.
But what about managing a year-long crisis?

In the first of a new series of webinars, Keme Nzerem, one of Media First’s lead tutors and a regular on Channel 4 News, is joined by Helen Robinson-Gordon, head of media and news relations at the British Medical Association (BMA).

They discuss how the BMA managed being at the centre of the media spotlight through the covid-19 pandemic.

They cover:

• The challenges and lessons learnt of leading a comms team through a long-term crisis
• How consistent media messaging was maintained
• Balancing staff welfare and out-of-hours rotas
• Dealing with a 230 per cent year- on- year increase in media coverage
• The lessons other organisations can learn from the experience