Podcasts are booming.

There are now more than 4m podcasts registered around the world.

And there are around 19 million podcast listeners in the UK.

Listener predictions suggest the number will reach 28m by 2026.

So, shouldn’t podcasts be part of your comms and content strategies?

In this masterclass, Media First's MD James White was joined by journalist, broadcaster and trainer Tom Idle as they discussed

• What you need to know about creating a branded podcast
• How you can make it stand out in a crowded marketplace
• What makes a good podcast presenter
• How to prepare your spokespeople to appear on a podcast

If you'd like to access an exciting new masterclass each and every month, you need to be a member of our Media Team Academy.