The media landscape changes quickly. How can you build relationships with the media in an ever changing world?

Chris Maughan, one of Media First’s lead tutors and a familiar face from television news, is joined by Sean Ryan, the Comms Director at Save the Children to discuss this fascinating topic. 

As a former high-profile journalist and Foreign Editor at The Sunday Times and now leading communications for one of the biggest names in the charity sector, Sean’s views and insight on what reporters want from PRs are invaluable.

Chris and Sean cover:

• The continued importance of developing relationships with journalists
• How it can be done in a virtual world where newsrooms are shrinking
• The growing role of influencers
• How good media relations have helped Save the Children during crises
• The lessons Sean learnt about building relationships with PRs from his time as a journalist

We are also joined on the webinar by Louise Lee, a senior media officer at Blue Cross. She discusses how Blue Cross works with the media, secures coverage and how the charity approaches telling its story.