We had so many questions for the brilliant panellists on our recent webinar about building relationships with journalists in a changing media landscape.
Chris Maughan, one of our expert tutors, and Sean Ryan, a former national journalist and now comms director at Save the Children, did not have time to answer them all during the session.
But we got them back together for a Zoom catch-up, and they have now tackled your questions.
So, if you have been wondering whether you should phone a journalist who has been ignoring your emails; if podcasting is replacing traditional news channels, or are keen to hear if the pandemic has changed what audiences want, you’ll find what Sean and Chris think in this video.
They also discuss how spokespeople can establish themselves as ‘go-to’ interviewees; the need for regional spokespeople; and the lessons Sean learnt from the crises he has managed in his charity role.