We recently caught up with Gerald Ratner and got the inside story on his infamous remarks at the IOD Annual Convention in 1991 and the damage that those comments caused.
Read morePreparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep. How do you manage this challenging situation?…
Read moreDelivering your key message in a dull, flat, monotone way will ensure it falls on deaf ears. You need to inject passion, enthusiasm and energy in your voice to engage the audience during the interview. In thi…
Read moreYour organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…
Read moreHow should you communicate when a crisis strikes your organisation? In this short video, journalist and trainer Victoria Smith outlines what needs to be included in your crisis communication and…
Read moreWould you know how to react when the worst happens? Crises can strike all organisations, no matter how big or small. Preparation is key. In this short video, journalist and trainer Judy Aslett reveals how you c…
Read moreWhat’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Victoria Smith outlines why brand image is crucial and how a good reputatio…
Read moreCould you cope with journalists gathering outside your front door? Doorstep interviews are particularly daunting and have tripped up many spokespeople. In this short video, journalist and trainer Elisa Colton s…
Read moreThe average radio interview is just over two and a half minutes long. Yet, as we stress during our media training courses, its power should not be underestimated. A good radio interview has the…
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