Videos

How to handle the sofa interview

Don’t get lulled into a false sense of security by the comfy looking sofa when you are invited into a television studio. You are there to do an interview and it is an opportunity to get your message across wit…

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What to wear on TV

Your organisation is in the news and the communications team has put you forward as the spokesperson for a television interview. You have had your media training, are well briefed and feeling confident that yo…

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Media training: Down the line interviews

Down the line interviews are becoming increasingly common, particularly on 24 hour news channels. These can feel particularly awkward for the interviewee as you cannot see the person you are talking to. But t…

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Delivering a good sound bite in a pre-recorded interview

Being asked for a sound bite during a pre-recorded interview is a great opportunity to get your message across clearly and concisely. Easier said than done? Don’t worry. One of our expert trainers, Elisa Colt…

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Dynamic Online Communication

Communicating with your teams effectively during coronavirus and beyond. As self-isolation and working from home becomes the new norm, online communication is flourishing. So, how can we ensure we stay connect…

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How should you communicate when a crisis strikes your organisation?

How should you communicate when a crisis strikes your organisation? In this short video, journalist and trainer Victoria Smith outlines what needs to be included in your crisis communication and…

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How to handle a crisis in the media

Would you know how to react when the worst happens? Crises can strike all organisations, no matter how big or small. Preparation is key. In this short video, journalist and trainer Judy Aslett reveals how you c…

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How to handle a doorstep interview

Could you cope with journalists gathering outside your front door? Doorstep interviews are particularly daunting and have tripped up many spokespeople. In this short video, journalist and trainer Elisa Colton s…

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The nightmare doorstep interview

Preparation is the key to a successful interview. But sometimes, particularly in a crisis situation, there in no time to prepare as the media are on your doorstep. How do you manage this challenging situation?…

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The importance of brand image

What’s your brand image? Do you have a good reputation among your customers and the media? In this short video, journalist and trainer Victoria Smith outlines why brand image is crucial and how a good reputatio…

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The interview that highlights the power of radio (and storytelling)

The average radio interview is just over two and a half minutes long. Yet, as we stress during our media training courses, its power should not be underestimated. A good radio interview has the…