Words matter - we'll
help you find the right ones

We believe message development and testing works best in small groups. So, our courses maintain a low trainer-to-delegate ratio - typically one trainer to three delegates - to ensure personalised attention and an immersive learning experience. Small groups allows for lots of practical sessions, tailored one-to-one feedback and direct interaction with our experts. However, this doesn’t mean we can’t run large scale training days and workshops that are bespoke and practical.

Our team is flexible and efficient. Let us know your preferred timeline, and - if the right tutors are available - we’ll make it happen.

Yes. Message development and testing do not have to be done together.

If you feel you already have your message in place, we can help you test how it stands up to scrutiny before you kick off your campaign, announcement or media work.

After all, you only get one chance to make the right first impression.

Our current working journalist tutors, who work under strict non-disclosure agreements, have tested thousands of messages. So they are ideally placed to put your brand message to the test before it goes out to a wider audience.

They will look at its clarity, whether it inspires, sparks curiosity and is emotionally engaging.

If you have partly developed your messaging, they can work with you to explore your ideas further, hone your thoughts and test the finished article.

Depending on what you need us to cover, we can also incorporate aspects of our media training to look at how your brand spokespeople deliver your message in interviews and presentations and how they can put it into their language.

Message testing can be run as a separate training day or alongside a message development session. The choice is up to you.

Different messages work for different audiences.

You may have a message that works brilliantly internally. But the same language might not resonate when delivered to your customers.

Are you describing your brand, products, services, campaigns and initiatives in the best way? Will that message you have developed resonate?

Our expert journalists are communications experts. They are ideally placed to research what you are saying, how you are saying it, and who you are saying it to. We’ll help your company discover:

• What messages are working (and why)
• How they come across to different audiences
• How to tweak them to increase impact and credibility
• How best to support them with relevant examples and anecdotes
• How to evaluate their success

Trained spokespeople are crucial if you are going to work with the media.

But you don’t necessarily need media training before a message development and testing session.

Every client and course is different. Sometimes we work with company press offices, internal comms teams and PR advisors to refine messaging ahead of specific campaigns and announcements.

They may ask us to hold a separate media training session with their spokespeople once they are confident the messaging is right and their communication plan includes targeting the media.

If spokespeople have a good understanding of the media, we can build practice interviews into the training and testing.

But not all the messaging we help our clients with is for the media. If we are preparing messages for an internal audience, for example, we may include elements of our presentations skills training in the programme.

You'll learn how to create key messages that resonate with your audience, whether that is customers, stakeholders or internal colleagues.

And with our message testing, you'll gain the confidence of knowing your brand messages work before you communicate and go to market with them.

To use an analogy - auditors shouldn't audit their own work.

We work collaboratively with PR agencies to test the messages they have created.

Messages must be robustly tested by a third party to ensure success.