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Is your business, charity or organisation crisis ready?
We live in a world of chaos.
Are you ready for the unthinkable? Have you expected the unexpected?
Don’t panic – we’re here to ensure your organisation is resilient and communicates with confidence and clarity when the worst happens.
We will help you achieve
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Improved awareness of your organisation's reputational risks
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Better understanding of what to expect when a crisis strikes
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Know when and how to activate your crisis plan
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The ability to communicate quickly and effectively when the worst happens
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Confident comms teams and spokespeople who communicate with clarity, empathy and authority
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Enhanced understanding of roles and responsibilities during a crisis
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Clarity of individuals' roles and responsibilities during a crisis
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Crisis skills fit for a world where social media can amplify concerns, rumours and misinformation
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Confidence when contacted by a journalist during a crisis
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Peace of mind that your crisis comms plan works and doesn’t just look good on paper
A comprehensive toolkit for crisis communications
You’ve probably got a crisis plan in place.
Most organisations have one.
But do you know if it works? How confident would you be if you needed to activate it tomorrow?
Managing a crisis is intense and a test of your resilience. It is not the time to learn whether what looks good on paper works.
We have been delivering crisis communication training for 40 years to more than 40 sectors, including automotive, charity, finance, healthcare, manufacturing, pharmaceutical, retail and travel.

TESTIMONIALS
What our delegates think

View over 1,700 customer reviews on Coursecheck

"Media First's team of tutors never fail to get the most out of our spokespeople which in turn offers us, the communications team, the reassurance we need when putting people forward for interview."

"As we’ve come to expect from Media First, their contribution was incredibly professional, well thought out and extremely well executed. The expertise of their journalists really helped our fictitious scenario come alive and provided some valuable lessons which we have been able to fit directly into our future planned crisis response."

"Media First worked with us to create a scenario which challenged us on a number of different levels. The fast-paced nature of the scenario gave us insight into how we work as a team under pressure, and the way that Media First’s journalists responded in real-time to our response made if feel as genuine as possible."
Are you best prepared for when the worst happens?
Crisis tends to strike when it’s least expected.
But just because you don't know when a crisis will happen doesn’t mean you can’t be prepared.
Our expert tutors will guide you through every aspect of effective crisis management, from ensuring your organisation is ready to communicate within minutes of a crisis striking to holding a press conference.
So, if the worst does happen and you are in the spotlight for all the wrong reasons, you’ll emerge with your reputation intact and maybe even enhanced.


Who is crisis training for?
Our courses are for everyone who needs to be better prepared for crisis incidents. Typically, we provide training for:
- Senior management teams
- Public relations and communications professionals
- Members of crisis response teams
- Social media team members
- Crisis spokespeople
But everyone in your organisation should have some understanding and awareness of crisis management.
If something goes wrong in your organisation, would your receptionists, security officials and maintenance staff - who all tend to wear branded clothing - know what to do if they were approached by a journalist?
Trusted by companies large and small
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Step 1: Get in touch with us
Submit your contact form or schedule a free meeting with us.
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Step 2: We handle the details
We will guide you through the briefing and booking process leaving no stone unturned.
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Step 3: Crisis management resilience
Revel in the glory of booking the best crisis media management training available and watch your external and internal reputation grow.
Meet our AI-powered communication companion
Thirty Seven, our AI training companion, is revolutionizing workplace learning.
Designed to enhance skills in management, leadership, coaching, and sales, it offers AI-powered roleplays for continuous support, tailored to organizational needs.
Developed by experts from Media First and The BCF Group, Thirty Seven is your 24/7 partner in boosting staff retention, motivation, productivity, and efficiency.
We've got the A's to your Q's
Who will deliver our training?
Our training puts you in the hands of the experts - current working journalists.
That means you will work with people who know what it takes to communicate effectively during the most stressful and unpredictable times. And who are best placed to advise on what the media looks for during a crisis.
But they are not just brilliant journalists who have worked on the frontline of some of the biggest stories.
They are also experienced trainers who can pull on extensive first-hand experience of helping organisations of all shapes and sizes ensure they are crisis-ready.
Will our session be tailored to our organisation and sector?
Yes, all our crisis communication courses are bespoke.
There is no one-size-fits-all approach to crisis comms training.
We believe it must feel realistic and believable and push your delegates.
So, we will work with you to understand your concerns, risks and vulnerabilities. And we will design a course that meets your needs and objectives and ensures you can communicate with clarity and confidence if the worst happens.
What are the benefits of crisis communication training?
Crisis management training has many benefits, both for your organisation and your delegates. Here are just a few:
- Improved awareness of the reputational risks for your organisation
- Better understanding of what to expect when crisis strikes
- Improved ability to communicate quickly and effectively when the worst happens
- Confident comms teams and spokespeople who can communicate with clarity, empathy and authority under the most intense media pressure
- Enhanced understanding of roles and responsibilities during a crisis, both among communications professionals and senior leaders
- Ensuring every member of your crisis team understands their role and can contribute effectively in different crisis scenarios
- Transferable skills and influencing strategies
What post-course support will I receive after training?
Effective crisis communications and crisis management require more than a training day.
And we are great believers in the importance of continual learning, support, access to new resources and the ability to stay on top of your crisis skills.
So, you will have the option to give your delegates access to our online learning Essential Crisis Management course for 12 months after your course. This self-study course is a great way to keep your crisis communications skills sharp.
Sign up to our blogs, and you will have access to regular analysis of how organisations have managed their reputation in the crisis spotlight. As well as tips and advice on what could have been done differently.
The blogs are hugely popular with PR and communications professionals. And they often contain practical resources to aid your crisis response, including risk register and holding statement templates.
Who should attend crisis communication training?
Our courses are for everyone who needs to be better prepared for crisis incidents. Typically, we provide training for:
- Senior management teams
- Public relations and communications professionals
- Members of crisis response teams
- Social media team members
- Crisis spokespeople
But everyone in your organisation should have some understanding and awareness of crisis management.
If something goes wrong in your organisation, would your receptionists, security officials and maintenance staff - who all tend to wear branded clothing - know what to do if they were approached by a journalist?