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SPORT & LEISURE

At Media First, we bring the latest updates and insights on sport & leisure, keeping you informed about trends, events, and innovations in the world of sports and recreational activities.

STEP INTO THE SPOTLIGHT

Whether it is criticism or adulation, focusing on hope, expectation and success, or detailing despair, the media focus on the sport and leisure sectors has never been greater. Endless column inches and hours or television and radio airtime are dedicated to covering the latest sport and leisure stories every day.

Our extensive and varied experience in this area includes working with Premier League football clubs, individual athletes, gamers, bookmakers, organisers of mass-participation events and leading gyms.

WHAT MEDIA FIRST CLIENTS IN YOUR SECTOR SAY

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We’re pleased to be into our fourth season of media training with Media First, which we’ve worked with the team to develop for our U16s, Youth Team and Development Squad. The training really helps to remove some of the fear and apprehension our young players have about talking to external journalists, and it gives them the key skills they need to prepare for and give a more confident, professional interview – whether that be in a pre-match or post-match media conference, face-to-face interview, or a profile piece.

The players have grown in confidence and now see a media interview as an opportunity to represent themselves, the club and football in general – not something to be endured! Not only are they now producing excellent interviews, but we’ve seen a huge improvement in their communication skills all round."

Chelsea FC

I would recommend Media First to any club looking to improve the confidence of its players when they face the media.

Being able to give a decent interview in the run up to or after a match is an increasingly important part of a player’s armoury. Media First’s training is really practical with experienced sports journalists and presenters who give you a toolbox of simple skills that make the experience much less daunting."

Dave Edwards, ex Premier League player