As an ageing and growing population heaps pressure on the NHS, funding issues, staff shortages and an increasing emphasis on social care are sure to be in the headlines. As will the focus on how private healthcare is picking up the slack on key life-saving treatments, such as cancer care.
Whatever the future holds, those with clear thinking and who can relate to their audience will get the airtime. During the last five years alone we’ve designed and delivered over 250 courses to more than 70 separate healthcare organisations and 50 NHS clients.
Click here to read our free eBook - 'What the Healthcare sector needs to know about crisis management and telling media friendly stories'
We wanted to test our Corporate Communications team and senior leaders in a realistic crisis situation. We chose Media First because they already understand our business through the media training they provide for us, and we know that they have working journalists who would be able to put us through us our paces. And they didn't disappoint. The feedback Media First have given us has been invaluable and we have already sharpened up our processes as a result."
It’s really pleasing to watch someone with very little media experience develop throughout the day. The increase in ability and confidence is visible for all to see. This is down to the trainers and the way the course is planned and delivered. You get a real sense of how it will be in a real life scenario."
I find facilitators at Media First are honest yet constructive – this may be tough for the delegates to hear yet it’s critical to their development and future success. There’s little value to investing in a course where delegates are not given advice on what they should work on or improve. I think the delegates appreciate getting genuine feedback which isn’t all positive. It provides clarity and direction on their development journey."
Media First's training has given our people the skills and confidence to be able to handle any kind of interview successfully. The calibre of journalists has always had a positive impact on our attendees and they have all enjoyed the highly practical approach of learning different interview techniques."