It’s always a challenging time for fundraisers, but as the cost-of -living crisis continues to bite the generosity of the public is certainly being tested.
Bruised by historic scandals surrounding Oxfam and Save The Children, and under scrutiny around issues of fairness, inclusivity and accusations of ‘wokeness gone mad’, the way in which these huge organisations manage their crisis communications in the media will be key to their continuing fortune.
With the current focus on the sector there may also be opportunities for smaller charities with strong spokespeople to get their own messages out and continue to convince us to part with our hard-earned cash.
Media First has provided excellent training for our spokespeople at Cancer Research UK. The trainers are experienced journalists and broadcasters who explain how TV, radio and newspapers work and demonstrate the best ways of getting our messages successfully across in a wide range of media outlets."
Thank you so much for organising the media training for our group. We were delighted with it, and agree it is one of the most valuable experiences we have had in terms of training for our job. The whole group was enthused and you could see them 'growing' in front of your eyes on the day. I personally was delighted to find the trainers were journalists who are truly at the top of their game and that really impressed me. Once we stopped being 'star-struck' we were able to settle down, thanks to their down- to- earth style. They are real pros and between them, the atmosphere, location, friendly welcome and lunch it made for a truly unforgettable day."
As CEO, I’ve done a lot of training in my time. But this media and crisis course was the best I’ve ever done, and the most I’ve ever got out of a training session. I couldn’t recommend it more highly.
As I had to leave my training early, Media First quickly arranged a follow up session. In between, I did a radio interview which I was then able to review with the tutor during the 2nd session. The training gave me great self-awareness on camera and it’s been a huge boost to my confidence when engaging with the media. We’re now booking some social media training with Media First to help raise our profile and reach a wider audience."
A valuable media training workshop which enabled senior leaders to learn, build confidence and gain experience in a safe space. Media first were incredibly supportive from the design and delivery of our workshop through to the individualised feedback they gave, and provided us with a variety of resources to help our leaders embed their learning.
A pleasure to work with Media First."