Crisis management, Social media —  13 February by Adam Fisher

How HSBC handled its banking outage

Is a sudden IT outage in your crisis communication plan? Do you feel prepared to handle the social media outrage and media scrutiny it could bring? Outages are a hot topic currently. And even a…

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Crisis management, Social media —  17 December 2024 by Adam Fisher

The sustainable farming story that turned sour

Social media, Crisis management —  19 November 2024 by Adam Fisher

Is it time to join the Xodus?

General media skills, Spokesperson training, Social media —  1 August 2024 by Adam Fisher

Should you be worried about the rise of news avoidance?

Social media —  2 April 2024 by Jonathan Pollinger

How your brand can find and successfully work with social media influencers

Social media —  9 November 2023 by Adam Fisher

Could social media humour work for your brand?

We all like to be entertained. The success of brands like Aldi, Yorkshire Tea and Innocent shows humour is a powerful currency on social media. But does it work for all brands? Would it work for…

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Crisis management, Social media —  7 September 2023 by Adam Fisher

In a flap: What can we learn from the ‘liars’ social media storm?

A leading wildlife charity caused a social media flap when it branded leading politicians ‘liars’. The RSPB aired its frustration on X – formerly known as Twitter – after the government announced it…

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Social media —  11 July 2023 by Adam Fisher

Is it time for your brand to jump on Threads (and quit Twitter)?

Crisis management, Social media —  21 March 2023 by Adam Fisher

Are you following these six steps of a great apology?