Crisis management, Social media —  17 December 2024 by Adam Fisher

The sustainable farming story that turned sour

Have you seen videos of people pouring milk down drains on your social media feeds? The likes of TikTok and X have been awash lately with conspiracy theories and misinformation about the breakfast…

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Social media, Crisis management —  19 November 2024 by Adam Fisher

Is it time to join the Xodus?

General media skills, Spokesperson training, Social media —  1 August 2024 by Adam Fisher

Should you be worried about the rise of news avoidance?

Social media —  2 April 2024 by Jonathan Pollinger

How your brand can find and successfully work with social media influencers

Social media —  9 November 2023 by Adam Fisher

Could social media humour work for your brand?

Crisis management, Social media —  7 September 2023 by Adam Fisher

In a flap: What can we learn from the ‘liars’ social media storm?

A leading wildlife charity caused a social media flap when it branded leading politicians ‘liars’. The RSPB aired its frustration on X – formerly known as Twitter – after the government announced it…

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Social media —  11 July 2023 by Adam Fisher

Is it time for your brand to jump on Threads (and quit Twitter)?

There is a new ‘friendly’ rival to Twitter. And it is already boasting incredible numbers. So, is it time for your brand to join Threads and ditch Twitter from your social media strategy? These…

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Crisis management, Social media —  21 March 2023 by Adam Fisher

Are you following these six steps of a great apology?

Social media —  1 December 2022 by Adam Fisher

The social media trends you need to know about (and how to make amazing content)