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The biggest test of a company’s reputation is how it handles a crisis.
Some crises will be bigger than others. Some may result in loss of life or significant injuries. Others will be less dramatic, such as a major IT failure. All have the potential to cause a media storm, 24 hour news coverage, unhappy customers, employees asking questions and falling share prices.

A crisis can strike any organisation at any time and the key to emerging unscathed is to prepare.