Webinars, livestreaming
and online masterclasses

You can use our new TV, radio and podcasting studios in Winnersh.

We also have access to studios in London and across the country. And we can work with you to identify something closer if you prefer.

We can also run a webinar, livestream or masterclass from your office or remotely.

Hosting live internet events can feel daunting.

People worry about running out of things to say, facing unexpected questions, and how they will cope with technical difficulties.

We can help. We have been delivering communication training for more than 35 years and can ensure that presenters and guests appear confident, natural and relaxed.  

We have access to brilliant broadcasters. We work with current working journalists, many of whom you will recognise from TV and radio.

They have vast experience and will ask questions that get the most from your guests.

But you can also use one of your spokespeople to present the livestream.

And we can provide them with training if they are nervous or want to refine their skills.

Yes.

We can help you create the email invites and manage the reminders to ensure your desired audience shows up on the day.

Two or three livestreams or webinars may be all you need to deliver results.

Even a one-off can bring benefits - a scarcity factor can be beneficial.

It all depends on what you want to achieve and how you want people to respond.

If a live series works best, we can work with you to make it long-lasting. Getting the structure right is crucial. Much like launching a TV or radio show, this means devising a repeatable process and content structure that will not get boring.

Our team can carry out interviews with your guests, and they can help you find and uncover stories, information and data that will engage your audience and ensure they keep coming back.

People will tell you that webinars should be part of your marketing strategy.

But how do you quantify that?

How do you prove a return on the time, effort and money you invest into a livestream?

We can help you identify the metrics and data that best support your aims. These could include participation statistics, engagement scores, social media promotion, brand awareness data, and attendees who take your next steps and close deals.

But we also advise a healthy helping of realism. These live events are not a ‘silver bullet’.

View them as another piece of your sales, marketing, customer service or communications strategy – a way to further warm up your potential customers, educate your audience, move them along the sale journey and complete deals.

You don’t need one to hold successful livestreaming events and webinars.

There are many ways to promote your event and ensure virtual bums on seats, whether you are seeking a global audience or something more selective.

You may have more of a marketing list than you think. Your social media followers could provide a large audience, for example.

And the fact they follow you suggests interest and an investment in what you say. Forums and LinkedIn Groups also offer ready-made audiences – you just need to ensure you offer something relevant, compelling and valuable.

Google, Facebook, and LinkedIn pay-per-click adverts offer promotion options and may be worth considering if your webinar is about a new product or service rather than thought leadership. But there are cost implications you will need to factor into the return-on-investment question.

Webinar

A webinar is typically a private streaming event requiring attendees to register.

It should explore something relevant and niche, a timely issue impacting your sector, or offer advice on how to do something better.

But a webinar could also be set up for sales purposes, such as to launch a new product.

Masterclasses

These have more of an educational feel.

The name means you’ve got to know your stuff, or people will leave disappointed.

We use ‘masterclasses’ to describe the livestream sessions in The Media Team Academy because we know people watching have good background knowledge of the subject and want to learn more.

Livestreaming

Livestreaming tends to refer to events accessible to everyone through the internet and channels like Facebook Live or YouTube. Access is free and doesn’t need registration.

To be successful, you need a strong social media presence or the ability to drive traffic to where the video is streamed. The promise of expert advice helps get people to watch.

And as a livestream is accessible to the world, viewing figures can be larger.