Have you ever wondered exactly what you would learn on a media training course?
Would it be beneficial to hear from some recent delegates about what they took from the training and how they believe it will help them in their daily work?
Well, we recently worked with a cancer charity on a bespoke media training course.
And after that training day, the Lymphoma Action delegates gave us their thoughts on what they gained from the course as a team and individually:
What did the team think about their media training course?
“Our media training experience with Media First was brilliant. The trainer (Paul Brennan) was approachable and professional and had a great balance of picking out the positives from our mock interviews, as well as providing great constructive feedback.
“The team was made to feel comfortable straight away in experimenting with new interviewing techniques in a safe environment.
“We all grew in confidence as the day went on, and left feeling positive in our abilities to engage with potential media opportunities in the future.”
What did the team take from the course as individuals?
Ropinder Gill, the charity's chief executive, said: “The training was fun, inspiring, challenging and most importantly it ticked so many boxes in terms of what we wanted to get out of the day.
“It was the perfect mix of practical exercises and learning the theory so that we are better able to get the most out of all and any media opportunities that come our way.”
“The training with Media First was hard work and intense going from one task to the next in quick succession – just like the media in real life," said Stephen Scowcroft, director of operations and external affairs.
“It really helps you be prepared and gives a good insight into what to expect. You end up wanting your first real interview to be the next day so you can put into practice all that you have learnt and developed.”
Karen Rabjohn, director of fundraising and communications, added: “The training with Media First was excellent. It really helped to boost my confidence and to understand the interview process from both sides, not just my own but from the journalist’s viewpoint too.
“It showed me that with good preparation, an interview isn’t the nerve-racking experience it can appear and that it is a great way for an organisation to raise its profile.
“I found the training incredibly useful, not only in working on my own interview techniques but in enabling me to provide support to our spokespeople in their interactions with the media in the future," said Amanda Harris, the charity's press and communications officer.
“The fact that it was so ‘hands-on’ meant that we could dive straight into our interview scenarios from the beginning, giving us the whole day to improve our techniques and increase our confidence.”
What else do you need to know about our training?
Well, all our courses, whether they take place face-to-face or via videoconferencing, are bespoke and the training we provided for Lymphoma Action could be very different from the training we deliver for you.
For a start, this course took place in our studios earlier this year before lockdown measures were introduced.
The design of our courses will depend on what types of interviews your organisation and its spokespeople are likely to face, who you are looking to get trained and the experience levels of those delegates.
You’ll also be asked to consider your aims and objectives and some subjects you would like to be interviewed about in advance.
This means we will be able to squeeze in as many interviews as possible into your training day – something Lymphoma Action clearly appreciated.
After the training, each delegate will receive access to their broadcast interviews and detailed written feedback from our current working journalist tutors.
Media First are media and communications training specialists with over 30 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.
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