The interview that highlights the power of radio (and storytelling)
The average radio interview is just over two and a half minutes long. Yet, as we stress during our media training courses, its power should not be underestimated. A good radio interview has the…
Media training lessons from an interview that didn’t happen
Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention. What would have been a high-profile interview was canned after she accidentally…
The risks of talking about rivals in media interviews
Should you talk about your competitors during media interviews? It’s a question that often comes up during our media training courses. And it is something we felt we should explore in our blog…