The interview that highlights the power of radio (and storytelling)
The average radio interview is just over two and a half minutes long. Yet, as we stress during our media training courses, its power should not be underestimated. A good radio interview has the…
US Election 2024: The Rising Power of Podcast Interviews in Shaping Public Opinion
One of Kamala Harris’s media interviews has caused a storm. Not because of anything the Democratic nominee said. But because she chose to appear on a podcast rather than traditional media. Not got…
Media training lessons from an interview that didn’t happen
Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention. What would have been a high-profile interview was canned after she accidentally…