Communicating unpopular decisions – lessons from two big brands
Brands sometimes need to communicate decisions they know will be unpopular. And that will attract negative headlines and social media posts. Two household name companies found themselves in that…
How TfL handled its cyber security breach (and should you break your own bad news?)
Experts increasingly warn it is a matter of ‘when’ not ‘if’ a company experiences a cyber security breach. More and more frequently, organisations across different industries are experiencing…