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VIEW ALLWe bet we can show you how to avoid making this media interview gaffe
“I was taken by surprise”. That’s the excuse offered by Rishi Sunak after he was widely criticised for making a “cruel” bet during a TV interview. But should someone who gives many media interviews…
Every company spokesperson can learn from this costly media mistake
Imagine you are the boss of a premium car company. And you are keen in your media interview to dispel the claim your vehicles are stolen more often than others. Probably the worst thing you could…
Spokesperson finds 'sorry' is the hardest word to say
Apologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to…