Media Training Blog

Five things to focus on before a TV interview

Five things to focus on before a TV interview

Appearing on television can be scary and even experienced media spokespeople are known to get nervous. On our media training courses it is often the part people worry about the most. But it is not just the t ...

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Murray Scores an Ace with the Media

So he did it. Andy Murray is the name on everybody’s lips. The mere mention of his name now compels most of us to smile and fills us with a huge sense of pride that finally we have a British tennis superstar. Endless column inches and hours of radio and TV commentary have been dedicated to reliving the moment when Andy scored the winning match point on Sunday. But what of the man himself? Often described in the past as a ‘dour scot’, why has the great British public finally taken him to their hearts so mu ...

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Media Training Tips – The Doorstep interview

  It’s easy to say ‘don’t panic’, however when you’re surrounded by a pack of hungry journalists there’s not a lot of time to think calming and rationally about what to do next. We’ve all seen it on the telly as the chief executive rushes in through the front door of the office surrounded by an assortment of microphones and cameras.  But, by not saying anything, it looks like you’re running away. It’s about giving the journalists a morsel, something they can chew on whilst you and your team work out what ...

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Media Training Tips – The Sofa Interview

  Most people who are asked to do a TV interview don’t have to face the rigours of a one on one with Jeremy Paxman or Jon Snow. More often it’s an ‘on the sofa’ interview, which can feel more relaxed and informal. However don’t be fooled, as the same rules apply. It’s still vital that your body language is confident and you get your messages across even if it feels like more of a chat than an interview. Remember there is an audience out there watching and waiting to see how you perform. The aim of the ga ...

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