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Numbers question sees another spokesperson stumble

Numbers question sees another spokesperson stumble

Numbers in media interviews continue to be something of a trip hazard for media spokespeople. In recent times several high profile spokespeople have stumbled and floundered on air when faced by a journalist a ...

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14 bridging phrases for your next interview

14 bridging phrases for your next interview

If you’ve read this blog before, particularly when we have analysed media interviews, you will know we talk about bridging a lot. For those not familiar with the term, or who just need a bit of a refresher, i ...

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From media training to the BBC Breakfast studio

From media training to the BBC Breakfast studio

Appearing on a national television breakfast programme can be a nervous experience for even the most experienced of spokespeople. After all, around 1.6 million of us tune in to watch it every morning. So ima ...

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