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Insult sees interview derail

Insult sees interview derail

It may sound like a fairly obvious media training tip, but insulting a journalist in an interview will not end well. Obvious it may be, but it is also a lesson that not everyone seems to have learned. Just thi ...

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Can you really control a media interview?

Can you really control a media interview?

‘Control’ is a word that comes up regularly in media training. Our current working journalists will regularly talk about the importance of trying to control an interview through techniques like ‘bridging’. Typ ...

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9 new crisis communication rules

9 new crisis communication rules

The nature of crisis communications is changing. The rise of technology has not only increased the immediacy of news but also given more power to people in terms of how and where they consume that news and how ...

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The metaphor that ruined a media interview

The metaphor that ruined a media interview

‘Sloppy, empirically unsound and potentially offensive’. These are not our words. They are instead just one example of how people have responded to a metaphor a spokesperson used in a media interview this week ...

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