Media Training Blog

How to handle a tweet that starts a crisis

How to handle a tweet that starts a crisis

Nothing is likely to see social media teams scramble quite as quickly as a post which triggers a crisis. When the post in question is a tweet which attacks the head of your government, that crisis media manage ...

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How to apologise during a social media storm

How to apologise during a social media storm

When you are at the centre of a self-inflicted social media storm you need to get your apology right. As with any crisis situation, you need to show your customers and followers you understand the severity of ...

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Has ‘sorry’ become an overused word?

Has ‘sorry’ become an overused word?

Elton John once sang that ‘sorry seems to be the hardest word’, but if you look at the social media accounts of transport companies it seems all too often to be the first thing they say. This year alone, and ...

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The worst PR fails of 2016

The worst PR fails of 2016

Let’s face it, a lot of things didn’t quite go to plan in 2016. But before we all gladly consign the past 12 months to the history books, there’s time to take a look back at some of the year’s PR gaffes. Hav ...

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