Media Training Blog

How to present yourself on LinkedIn

How to present yourself on LinkedIn

How many times have you heard someone say ‘I’m on LinkedIn but I don’t know what I’m doing with it'? Despite having more than 467 million users, the site remains something of the awkward relative of the social ...

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Nectar falls into social media crisis trap

Nectar falls into social media crisis trap

If you would like to see some social media crisis communications in action today, you may want to take a look at the Facebook and Twitter accounts of Nectar. The loyalty programme found itself facing an online ...

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Work experience teen's tweets create a PR triumph

Work experience teen's tweets create a PR triumph

Would you put a work experience teen in charge of your corporate Twitter account? How about if that account had 161,000 followers and was often dominated by tweets from disgruntled customers? It certainly soun ...

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How to handle a tweet that starts a crisis

How to handle a tweet that starts a crisis

Nothing is likely to see social media teams scramble quite as quickly as a post which triggers a crisis. When the post in question is a tweet which attacks the head of your government, that crisis media manag ...

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How to apologise during a social media storm

How to apologise during a social media storm

When you are at the centre of a self-inflicted social media storm you need to get your apology right. As with any crisis situation, you need to show your customers and followers you understand the severity of ...

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