Media Training Blog

Top tips for telephone interviews with journalists

At Media First, we are recognising that telephone interview training is becoming an increased priority with our media training clients. There was a time when journalists spent most of their working lives out and about, notebook in hand, as they ferreted out stories from people face to face. These days, largely due to the downward pressure on costs, journalists spend most of their time interviewing people on the phone. Spokespeople are discovering that unless you’re the subject of an in depth profile or (p ...

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A Media Training Case Study: Media First Assess Jill Finney's Performance on the Today Programme

This week another media interview has given spokespeople, media and PR professionals in all business sectors a chance to learn how to handle the media during a very difficult interview.The Care Quality Commission’s (CQC) report into baby deaths at a Cumbria hospital is just the latest in a series of incidents that has shaken people’s faith in the health service. It follows in the wake of the report into Staffordshire Hospital – and, as we point out in our media training courses, ‘following in the wake’ ...

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Media Training Video Tips - Pitch and Tone

  How many times have you sat in front of the TV and watched an interview and before its finished switched to another channel? There may be many reasons for this, but one is often not what the speaker was saying but how they said it. Whether you’re delivering good or bad news, the important thing is to demonstrate that you care, that you’re passionate to get things done.  Even if your messages have been brilliantly crafted, if you deliver them in a flat monotone voice all will be lost. The key to success ...

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How to turn a negative news story into a positive by Tesco boss

Imagine you are the CEO of a grocery store. You’ve exited the US, the world’s biggest grocery market at a cost of £1bn. You’ve experienced £169m of trading losses over the last year, partly as a result of your failed US venture and profits after tax are down to just £120m in the year to 23rd February, compared with £2.8bn the previous year. Your shares have fallen by 4pc, to 369.75p in response to this news. Oh, and then there’s the little matter of the horsemeat scandal! This is not a Media First crisi ...

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