Media Training Blog

Thirty Seven is a journalist led content creation and web design agency.

We put journalistic principles at the heart of every piece of content we product and every website we build for our clients.

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How to make your PR pitch stand out to journalists

How to make your PR pitch stand out to journalists

“Hello, I hope you are well?” It’s an opening sentence of an email that’s guaranteed to make a journalist's toes curl.  Although your intentions are undoubtedly as genuine as Priti Patel’s, being unable to spo ...

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Why you should read your About Us page NOW

Why you should read your About Us page NOW

We love it when we are joined in the fight against jargon and corporate speak. Regular readers of this blog will know we are determined to stop the spread of this vocabulary virus and we preach the importance ...

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Why bad press releases make terrible spokespeople

Why bad press releases make terrible spokespeople

‘Has this press release been seen by everyone?’ is a question that strikes a sense of dread into comms managers. It means your carefully crafted words, designed to grab the attention of the world’s media, hav ...

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Is it time to wave goodbye to the press release?

Is it time to wave goodbye to the press release?

Ask a journalist about press releases and they’ll probably roll their eyes at some point. They’ll tell you that they get so many. They’ll moan about how irrelevant they are. They’ll complain that it’s often im ...

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