Media Training Blog

Why you should read your About Us page NOW

Why you should read your About Us page NOW

We love it when we are joined in the fight against jargon and corporate speak. Regular readers of this blog will know we are determined to stop the spread of this vocabulary virus and we preach the importance ...

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Why bad press releases make terrible spokespeople

Why bad press releases make terrible spokespeople

‘Has this press release been seen by everyone?’ is a question that strikes a sense of dread into comms managers. It means your carefully crafted words, designed to grab the attention of the world’s media, hav ...

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Is it time to wave goodbye to the press release?

Is it time to wave goodbye to the press release?

Ask a journalist about press releases and they’ll probably roll their eyes at some point. They’ll tell you that they get so many. They’ll moan about how irrelevant they are. They’ll complain that it’s often im ...

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