Entrepreneur shows how to give a great podcast interview
What makes a good podcast interview? It is a question often asked during our media training courses as the format continues to grow. Being invited to appear on a podcast is not the same as being…
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VIEW ALLSpokesperson shows challenging questions don’t have to be taxing
Our media training blogs are often based on the recent performances of spokespeople. Good or bad, interviews provide plenty of learning opportunities for other spokespeople. Often, the bad examples…
The interview that shows you can’t ride away from scrutiny
Doorstep interviews are notoriously difficult to handle. They are probably the type of interview spokespeople fear the most – who would want to find journalists gathered outside their home or…
Unexpected chaos in bagging area – How Sainsbury’s handled its IT meltdown
How do you respond when an IT glitch leaves customers unable to use your service? That was the issue faced by Sainsbury’s over the weekend as it was plunged into crisis media management mode. An…