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Why bad press releases make terrible spokespeople

Why bad press releases make terrible spokespeople

‘Has this press release been seen by everyone?’ is a question that strikes a sense of dread into comms managers. It means your carefully crafted words, designed to grab the attention of the world’s media, hav ...

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Top tips for telephone interviews with journalists

At Media First, we are recognising that telephone interview training is becoming an increased priority with our media training clients. There was a time when journalists spent most of their working lives out and about, notebook in hand, as they ferreted out stories from people face to face. These days, largely due to the downward pressure on costs, journalists spend most of their time interviewing people on the phone. Spokespeople are discovering that unless you’re the subject of an in depth profile or (p ...

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Evan Davis pushes Danny Alexander off message: A Media First analysis

The state of the housing market and the affordability of homes are already shaping up to be one of the big battlegrounds in the General Election. As Chief Secretary to the Treasury, Danny Alexander has a key role to play in this area of debate and so on Tuesday morning the Today programme gave him their prominent 8.10am interview slot to defend the Government’s Help to Buy policy.Presenter and former BBC Economics Editor Evan Davis was in a pugnacious mood, determined to drive the interview and keep the C ...

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Fridays Favourite Feedback

At Media First we love hearing that we've done a good job. There's nothing better than driving home at the end of a long day knowing that your customers are happy and you've done all you can to make a day go to plan. As such we thought we'd break from British tradition and give ourselves a 'great big pat on the back' by sharing some of our favourite feedback from the week.If you've been on a course with us lately please do comment with your kind words. Chocolates are also nice. Just saying.From a delegate ...

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Blackberry Crumble: Part 1

When delivering media training there is one question that we hear almost more than any other: "How do we bypass the negative questions and get back to our key messages?”So I couldn’t help but be drawn to an interview on BBC Breakfast when the European Managing Director of Blackberry appeared to proudly wave the flag for the launch of the new Blackberry10 smart phone. Not exactly a Newsnight style interview so, to begin with, all was going well.  He had obviously been media trained (badly) to within an inc ...

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