Media Training Blog

What does the PR team do anyway?

What does the PR team do anyway?

An article I recently posted produced some fascinating and yet equally depressing responses from people in the PR and communications industries. The post was a link to one of our blogs, called ‘why bad press ...

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No control, just confusion

  At Media First we always advocate the importance of testing your Key Messages in our confidential training sessions. Here Media First’s Sharon Francis explores why messaging should be the core part of any communications strategy and what happens when you get it wrong.It’s always interesting at the start of our media training session when we ask the delegates what they think the single key message is around the issue they have come to discuss. Often it can be a wide variety of different answers!   Mes ...

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Blackberry Crumble: Analysis of Stephen Bates’ BBC Interviews

Blackberry was once a pioneer in the smartphone market. In September 2013, it announced it was to cut 40 per cent of its worldwide workforce amidst huge losses. These losses were attributed primarily to the poor performance of its newest model, the Z10.  In January 2013, Stephen Bates, European Managing Director of Canadian firm, Research in Motion which makes the Blackberry smartphone was given two plum media spots to publicise the product. This is where Blackberry started to crumble… We’ve become accust ...

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Blackberry Crumble: Part 1

When delivering media training there is one question that we hear almost more than any other: "How do we bypass the negative questions and get back to our key messages?”So I couldn’t help but be drawn to an interview on BBC Breakfast when the European Managing Director of Blackberry appeared to proudly wave the flag for the launch of the new Blackberry10 smart phone. Not exactly a Newsnight style interview so, to begin with, all was going well.  He had obviously been media trained (badly) to within an inc ...

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Message Testing: Time to checkout the message

Message Testing: Time to checkout the message

We’ve all been there – stuck in the queue at the checkout having only popped in for a pint of milk and now getting arm ache by a basket laden with goods you didn’t know you needed. Supermarket shopping is a na ...

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