Media Training Blog

How to handle a tweet that starts a crisis

How to handle a tweet that starts a crisis

Nothing is likely to see social media teams scramble quite as quickly as a post which triggers a crisis. When the post in question is a tweet which attacks the head of your government, that crisis media manage ...

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Chairman’s comments backfire spectacularly

Chairman’s comments backfire spectacularly

There is a new entry in to the list of company bosses who have seen off-the-cuff and unguarded comments spectacularly backfire. Tesco Chairman John Allan now finds himself in the company of people like Gerald ...

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How to choose the right crisis spokesperson

How to choose the right crisis spokesperson

It is often assumed the CEO or chief executive will front a crisis media management situation. But, although they should be visible, that does not mean they have to be the spokesperson. Sometimes they may simp ...

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