Media Training Blog

Nectar falls into social media crisis trap

Nectar falls into social media crisis trap

If you would like to see some social media crisis communications in action today, you may want to take a look at the Facebook and Twitter accounts of Nectar. The loyalty programme found itself facing an online ...

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How not to handle a negative story

How not to handle a negative story

If we only had to deal with good news, life would be a lot easier for PR pros and media spokespeople. But, of course, it is inevitable at some point you are going to have to deal with negative stories and cris ...

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How to handle the media during a product recall

How to handle the media during a product recall

If you have already bought your summer holiday wardrobe, the news that ‘thousands’ of flip-flops are being urgently recalled because of a cancer risk may have caused some concern. Discount fashion store Primar ...

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