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What you can learn from this non-apology

What you can learn from this non-apology

How about this for an apology? "We are sorry that you were upset by the image. We need more snowflakes like you guys in the world – albeit in the Russian Arctic rather than on Twitter." Hardly grovelling is it ...

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Campaigns trigger social media backlash

Campaigns trigger social media backlash

‘Insulting’, ‘damaging’ and ‘the worst marketing I have ever seen’. These are just some of the words and phrases used in response to two PR campaigns which have both been met with a huge backlash and forced th ...

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9 new crisis communication rules

9 new crisis communication rules

The nature of crisis communications is changing. The rise of technology has not only increased the immediacy of news but also given more power to people in terms of how and where they consume that news and how ...

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PR consultant fluffs his lines as fightback stumbles

PR consultant fluffs his lines as fightback stumbles

It’s hard to know where to start with this blog. I’ve just watched an extraordinary press conference and listened to a bizarre radio interview from a PR consultant with years of experience. Clarence Mitchell i ...

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