Media Training Blog

How to handle the media following a cyber-attack

How to handle the media following a cyber-attack

Hospitals across the country were hit last week in what has been said to be the biggest ransomware outbreak in history. Around 40 NHS organisations and some medical practices were affected, with operations and ...

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How to apologise effectively during a PR crisis

How to apologise effectively during a PR crisis

There has been no shortage of apologies lately. Airlines, tech companies, sportswear manufacturers, soft drink companies and tourist attractions are among those who have said ‘sorry’ recently. Some have been r ...

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Feeble apology issued to latest passenger video

Feeble apology issued to latest passenger video

When will they learn? That’s’ the question which has to be asked following the latest feeble apology to emerge in response to footage of a confrontation between cabin crew and a passenger. Delta is the latest ...

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The worst media interviews you may not have seen

The worst media interviews you may not have seen

One media interview has been on everyone’s lips this week. We’ve blogged about Dianne Abbott’s now infamous performance on LBC; it has been the subject of numerous newspaper and website stories; and has result ...

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Response prevents a crisis tailspin

Response prevents a crisis tailspin

It seems that video footage of passenger conflict on aeroplanes is becoming a regular occurrence. Less than two weeks after United Airlines was widely condemned for the damaging way it handled its crisis, when ...

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What the boss of crisis hit airline should have said

What the boss of crisis hit airline should have said

For an airline which boasts the slogan ‘fly the friendly skies’ the United Airlines response to video footage showing a bloodied passenger being forcibly removed from one of its planes was strangely lacking in ...

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