Media Training Blog

Four quick lessons from this evasive interview

Four quick lessons from this evasive interview

There was one interview everyone was talking about this morning. Actually, it was more than one interview, but crucially it was the same spokesperson in all of them. And they all went terribly wrong for the sa ...

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How to handle the media following a cyber-attack

How to handle the media following a cyber-attack

Hospitals across the country were hit last week in what has been said to be the biggest ransomware outbreak in history. Around 40 NHS organisations and some medical practices were affected, with operations and ...

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How to apologise effectively during a PR crisis

How to apologise effectively during a PR crisis

There has been no shortage of apologies lately. Airlines, tech companies, sportswear manufacturers, soft drink companies and tourist attractions are among those who have said ‘sorry’ recently. Some have been r ...

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Feeble apology issued to latest passenger video

Feeble apology issued to latest passenger video

When will they learn? That’s’ the question which has to be asked following the latest feeble apology to emerge in response to footage of a confrontation between cabin crew and a passenger. Delta is the latest ...

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