How many times have you sat in front of the TV and watched an interview and before its finished switched to another channel? There may be many reasons for this, but one is often not what the speaker was saying but how they said it. Whether you’re delivering good or bad news, the important thing is to demonstrate that you care, that you’re passionate to get things done. Even if your messages have been brilliantly crafted, if you deliver them in a flat monotone voice all will be lost. The key to success is preparation. In this media training video, journalist tutor Sian Jones explains how to add impact to your message delivery.
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