Every company spokesperson can learn from this costly media mistake
Imagine you are the boss of a premium car company. And you are keen in your media interview to dispel the claim your vehicles are stolen more often than others. Probably the worst thing you could…
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VIEW ALLInnocuous questions stump spokesperson
The biggest fear delegates on our media training courses often have about interviews is being asked difficult questions they don’t know how to answer. It’s an understandable concern. And one that…
Spokesperson finds 'sorry' is the hardest word to say
Apologies – or the lack of them – never seem to drift too far from the top of the media agenda. Accountability matters whether it is a business or an individual. But all too often, ‘sorry’ seems to…
